Innumerable businesses fight with Facebook - little so I thought I'd share
what works for me and my page and large brands.
To begin with, why are
you looking to increase facebook likes? The only reason you need more likes is so
customers can engage with you. That means customers speak for you. And you talk
to customers.
Consider Facebook as a means to heighten the marketing of
your retail store.
And it's not like some brochure or
flier....
Consider these three recent stats from Zephoria:
This is
a 18% increase year over year. Retailers, no matter your size, Facebook is
simply too large to ignore.
4.5 billion likes generated daily as of May
2013 that is a 67% increase from August 2012
The Facebook community is
still growing and a significant vehicle. Fans and the more likes you've got, the
more likely they may be to expose their friends to you personally.
You
need to look at Facebook as though a DJ at your own club are you, to grow your
page likes. You choose the music to make them get up and dance with
you.
The primary goal of the Facebook page of a retailer would be to have
a great dance party. Which means you need to constantly think what's going to
get fans to dance with you.
So when you see them joining in, you have to
respond in a way that keeps them about.
Comparison that to retail
companies with low followers...
Your followers are regularly sharing
posts that say how fantastic they're. Hey look at another saying I like! Or cat
videos I like or cunning dog images or.. Hey I want to make sure you read this
so I'll use ALL CAPS and bunches of !!!!!!
I'm fairly sure multiple
exclamation points are exactly the same. No one desires to be shouted at - in a
retail store, at a dance or on an iPad. Just do not do that.
To grow your
Facebook likes you need to constantly think up ways to speak with your followers
the way they wish to be talked to - finding the right music for them - not
you.
You understand if you get it right because your likes go up and so
do their opinions. That generally occurs also because you're posting as a human
being, with your personality coming through.
Change your music, for those
who have low engagement rates or low followers.
An occasional update
about photo of yourself or an award you received is good but the sorts of posts
you would like to use should engage your tribe of followers well enough to make
them desire to share.
Here are Five Ways To Grow Your Facebook
Fans
1. Position out an opinion afterward request your followers'
opinion. It should not be something as controversial as I do on my pages but an
apparel store could ask, Have you attempted the dry cleaning substitutes for the
clothes you normally took to the cleaners? I did and was disappointed.
2.
Ask for his or her top tips to deal with something you sell. The business
received an even greater number of new likes and almost 50 remarks within
hours.
3. Photos win participation over text - worth a thousand words has
never been more relevant - the goal would be to get your followers to desire to
share your content. That usually means a photo over an easy line of text. Choose
sensibly.
4. Offer tricks and tips because good content is regularly
shared. Write your wisdom down about the kinds of dilemmas your customers have
to address and pare down the words. I really like the Lowe's FixItInSix series
of how-to-videos. How-to are engaging and confident to be shared.
5. Just
request your followers to share your upgrades like I do with every post,
"Appreciate your 'likes,' 'shares' and opinions." The ones that do not ask do
not get.
And when you see in your Facebook page penetrations that a post
got a lot of likes, remember you have to continuously seek out ways to engage
them again and again. Consistency is a big part of holding on to your own
fans.
In many ways, engaging your Facebook fans isn't any different than
having an engaging sales process in your store.
Either you are constantly
looking at talk and how you can participate with your shoppers in order to make
them appreciate and explore your space - or you're always looking at how you can
discuss at customers without really knowing why they came to your store in the
first place.
Would you run around every shopper and say, Look what we
just got in? I hope not...you had spend the necessary time to establish rapport
- locate the appropriate music as it were to make them relax and
shop.
The same has to be accurate of your Facebook fan page.
In
amount
Every day you have to put in your thinking cap and believe, "What
can I post that will get my followers to participate with me?" You need to
locate the right music to attract your followers.
That is the secret to
having a winning presence on Facebook and winning strategy in your brick and
mortar retail store.
